Hubei Dayao Agricultural Development Co., Ltd. was established in 2017 with a registered capital of 10 million yuan. Located in Dongxiacao Village, Baiyangping Town, Enshi City, Hubei Province—the “World Selenium Capital”—the company is a modern agri-tourism enterprise integrating tea cultivation, production, processing, sales, as well as homestay tourism, tea garden tours, and rural experience activities.

The company is positioned by culture, centered on tea, using tourism as a medium, highlighting the unique cultural characteristics of the Tujia ethnic group, and aiming at rural revitalization. It adheres to the integration of villages and enterprises, promotes joint development between state-owned and private enterprises, and is committed to the fusion of cultural tourism and agricultural tourism industries. By leveraging enterprises to drive the development of village-level collective economies and using tea culture to elevate the overall industrial landscape, the company contributes to the national rural revitalization strategy, which encompasses revitalizing industry, culture, ecology, organizations, and talent.
Together with the village’s Party branch and village committee as well as the local villagers, the company has invested nearly 200 million yuan to develop the “Yulu Manor” integrated complex (formerly known as the Rural Integrated Complex, which includes Longgan Lake). The project has already converted over 3,000 mu of land into organic tea plantation bases. Construction has been completed on the Longgan Lake Tourism Reception Center, the Rural Tourism Recreation Center, the Rural Tourism Study and Research Center, the Enshi Lantern Opera Exhibition Center, the Xihé Garden Homestay Center, and the Enshi Yulu Experience Hall. Focusing primarily on the processing of premium teas such as Enshi Yulu and Lichuan Red, the company has registered the tea trademarks “Xishizhen” and “Lingluxi.” Relying on the renowned Enshi selenium-rich tea brand, the company is dedicated to the processing, production, and sales of organic and high-quality teas.

With lofty aspirations and a commitment to ethical business practices, our company adheres to the principle of ecological development and fully embraces the “Lucid waters and lush mountains are invaluable assets” philosophy. We actively respond to the nation’s major rural revitalization strategy, firmly upholding the development approach of achieving win-win outcomes with villages and shared prosperity with local communities. Our goal is to promote Enshi selenium-rich tea culture and build an integrated tea-tourism industry. Taking on the responsibility of reviving Hubei’s tea tradition and preserving China’s tea heritage, we remain deeply rooted in the mountains, staying true to our original aspirations, pursuing excellence, ensuring stable growth, and striving to become a landmark, standardized, and uniquely distinctive comprehensive agri-tourism enterprise for the new era.

Project Overview

The company’s flagship project is the “Yulu Manor” cultural, tea, and tourism integrated industrial park. Leveraging the outstanding transportation advantages, solid industrial foundation, beautiful natural scenery, rich cultural heritage, and authentic local customs of Dongxiacao Village in Baiyangping Town, the park uses agricultural-urban complexes and ecological agriculture as its core platforms. With cultural and tourism integration, as well as tea-tourism integration, as its primary development directions, it deeply explores the tea culture of Yulu Manor, preserves the intangible cultural heritage of Enshi Lantern Opera, and highlights the ethnic cultures of the Tujia and Miao peoples. Centered around activities such as rural experiences, tea garden tours, intangible cultural heritage exhibitions, leisure vacations, study-based tourism, creative agriculture, and specialty product R&D, the park aims to attract villagers to return home and start their own businesses—engaging in rural tourism services, cultivating and processing specialty agricultural products, and developing courtyard economies, thereby building a comprehensive rural ecological industrial chain.

Currently, the company has completed the establishment of the Enshi Longganhu Agricultural and Tourism Industry Specialized Cooperative, which uses “Longganhu” as its agricultural product brand. It also operates the Xihe Garden Tea-Tourism Integration Project, featuring “Xishizhen” and “Lingluxi” as its main brands, and encompassing tea processing, production, sales, tea garden tourism, and homestay experiences. Additionally, there’s a tea culture and product exhibition and sales project that uses the Wuhan Xudong flagship store and the Xidu Tea City flagship store as its display windows. Under construction are the Longganhu Study and Research Center, primarily focused on rural experiences, cultural and tourism integration, tea tourism, and agricultural tourism; the Yulu Estate Cultural System, which includes cultural exhibition halls, experience centers, museums, and rural memory museums, with Enshi Yulu and Enshi Lantern Opera serving as its key showcases; and the “Big Dipper Seven Stars” Sales and Operations Center, with Wuhan as its sales headquarters, Xi'an as its foreign trade headquarters, and Beijing as its brand headquarters, covering Central China, South China, East China, North China, Western China, Southwest China, and Northwest China.

The industry is revitalizing the village-level economy and leading villagers toward common development. Together with the village Party branch, village committee, and the broader villagers, the company has pioneered an innovative development model for Longganhu—“joint construction between villages and enterprises, win-win outcomes for private enterprises, industrial integration, and agriculture-driven agricultural development”—thus embodying the traditional Chinese entrepreneurial spirit of “a pure heart, tender parental love, and a forward-looking vision.” Under the careful guidance of Party committees and governments at all levels and with the strong support of all villagers, the company takes Party building as its guiding principle and seizes the opportunity presented by the rural revitalization strategy. It fully leverages the exemplary role of Party member representatives, thoroughly implements the Party and the state’s “ecological civilization” development model, puts into practice the “lucid waters and lush mountains are invaluable assets” theory, and dedicates itself to major rural revitalization strategies such as industrial and cultural rejuvenation. Focusing on the “one village, one product” approach, the company promotes the integrated development of primary, secondary, and tertiary industries, and strives wholeheartedly to achieve the goals of co-construction, co-governance, shared benefits, and common prosperity.

Once the “Yulu Manor” cultural-tea-tourism integration industrial park project is fully completed, the total investment will exceed 300 million yuan. The project is expected to convert over 3,000 mu of tea gardens to organic cultivation; currently, 560 mu have already undergone organic conversion. The tea-tourism complex covers an area of 15.6 mu and will achieve an annual output of 500 tons, generating an annual value of 120 million yuan. It will directly provide employment for more than 100 villagers and indirectly create entrepreneurial and employment opportunities for over 400 people along the industry chain. Moreover, it will help lift over 200 impoverished households out of poverty and enable more than 100 borderline households to join the core of the industry, effectively establishing a closed-loop system integrating tea production, tourism, culture, homestays, and rural experience activities. At that time, the village of Dongxiacao will realize integrated development of its tea and tourism industries through a two-way industrial development model—exporting products while attracting tourists.