China’s Top Ten Tea-Tourism Destinations—each one is sure to be utterly captivating!
Release time:
2024-08-06
To identify ideal tea tourism destinations and inject new momentum into China’s tea tourism industry, the board member of the Shenzhen Chamber of Commerce—the magazine “China National Geographic”—has specially launched a selection and global announcement event for “China’s Top Ten Tea Tourism Destinations.” Candidates must be high-quality tea-producing regions within China and must demonstrate outstanding performance across ten key evaluation criteria: natural landscapes, cultural heritage, distinctive cultural and tourism features, unique tea characteristics, scale of the tea industry, policy support, core team capabilities, strategic planning, influence, and public opinion. The global announcement event for “China’s Top Ten Tea Tourism Destinations” is scheduled to take place from September 27 to 29, 2024, during the third Baoshan International Tea Culture Festival, at the Hong Kong Convention and Exhibition Centre.
To identify ideal tea tourism destinations and inject new momentum into China’s tea tourism industry, the board member of the Shenzhen Chamber of Commerce—the magazine “China National Geographic”—has specially launched a selection and global announcement event for “China’s Top Ten Tea Tourism Destinations.” Candidates must be high-quality tea-producing regions within China and must demonstrate outstanding performance across ten key evaluation criteria: natural landscapes, cultural heritage, distinctive cultural and tourism features, tea-specific attractions, scale of the tea industry, policy support, core team capabilities, strategic planning, influence, and public opinion. The global announcement event for “China’s Top Ten Tea Tourism Destinations” is scheduled to take place from September 27 to 29, 2024, during the third Baochuan International Tea Culture Festival, at the Hong Kong Convention and Exhibition Centre.
The selection and global launch event for the “Top 10 Tea Tourism Destinations in China” will bring the following benefits to the selected destinations:
1. On domestic online mainstream tourism platforms, special content and tourism itinerary products featuring the “Top 10 Tea Tourism Destinations in China” will be prominently displayed.
2. International tourism organizations and international travel agencies will introduce tourism itinerary products from the “Top 10 Tea Tourism Destinations in China.”
3. A well-known Hong Kong television station will visit tea-producing counties to film content on tea tourism, which will then be aired in travel programs.
4. Special content will be published across China National Geographic’s media network.
5. The destinations will be included in the supplementary volume of the “Top 10 Tea Tourism Destinations in China” album published by China National Geographic.
II. On-site Event Benefits: 1. Obtain an exclusive 36-square-meter booth (including setup) provided by the Treasure Ship International Tea Culture Festival; 2. Receive extensive support including exhibition activities, award ceremonies, co-branded sponsorships, and advertising placements; 3. Be invited to hold closed-door meetings, dinners, and booth interactions with Hong Kong’s political, business, academic, and financial circles; 4. Participate in celebrity-led tours and receive related publicity and coverage.
3. Follow-up Industry Empowerment: 1. Obtain support from the Tea-Tourism Full-Industry Alliance; 2. Acquire a mature and representative tea-tourism operational model; 3. Build a tea-tourism benchmark that has influence nationwide and even globally.
The selection and global launch event for “China’s Top Ten Tea Tourism Destinations” provides a platform for the selected destinations to showcase tea products, enhance tea brands, drive a comprehensive upgrade of the tea industry, promote tea brands both domestically and internationally, and steer domestic and international tea tourism consumption toward these designated tea tourism destinations.
The organizing committee will integrate resources and provide strong support in areas such as market development, brand promotion, consumer attraction, and industrial investment, leveraging culture and tourism to boost the tea industry and jointly seize new opportunities in the tea sector.
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