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Hubei’s “Enshi Specialty Products Stores” will increase to 75 outlets and expand beyond Hubei province.

Following the completion of the first batch of 45 “Enshi Specialty Products Stores” in Wuhan last year, Enshi Prefecture in Hubei Province recently launched a project to establish 30 “Enshi Specialty Products Stores” in medium- and large-sized cities across Hubei Province as well as in cities including Wuhan, Beijing, Hangzhou, Chongqing, and Chengdu. Among these stores, 20 will be flagship stores and 10 will be standard directly-operated stores.

2024/08/30

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Farmers' Daily Client | “Enshi Selenium Tea” Promoted at the Great Wall in Beijing

Chutian Fine Tea, with the east wind blowing for ten thousand miles. On August 18, the Chutian Fine Tea Frontier Tour—Great Wall Tea Event was held at the Mutianyu Great Wall in Beijing. Enshi Selenium-Enriched Tea, as the highlight brand of this event, received special promotion. Featured tea brands from Enshi—including Enshi Selenium-Enriched Tea, Enshi Yulu, Lichuan Red, and Badong Red—were showcased. Representatives from business associations, purchasers, and distributors from Beijing and Hubei jointly explored the brand appeal of Chutian Fine Tea and Enshi Selenium-Enriched Tea.

2024/08/18

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China’s Top Ten Tea-Tourism Destinations—each one is sure to be utterly captivating!

To identify ideal tea tourism destinations and inject new momentum into China’s tea tourism industry, the board member of the Shenzhen Chamber of Commerce—the magazine “China National Geographic”—has specially launched a selection and global announcement event for “China’s Top Ten Tea Tourism Destinations.” Candidates must be high-quality tea-producing regions within China and must demonstrate outstanding performance across ten key evaluation criteria: natural landscapes, cultural heritage, distinctive cultural and tourism features, unique tea characteristics, scale of the tea industry, policy support, core team capabilities, strategic planning, influence, and public opinion. The global announcement event for “China’s Top Ten Tea Tourism Destinations” is scheduled to take place from September 27 to 29, 2024, during the third Baoshan International Tea Culture Festival, at the Hong Kong Convention and Exhibition Centre.

2024/08/06

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New Tea Tourism: An Encounter with “Poetry and the Faraway”

Experience the joy of tea-picking in tea gardens, immerse yourself in the profound richness of tea culture at the Tea Museum, and savor the lingering aroma of tea in tea-themed guesthouses... This spring, as “Come to Huizhou, Ascend Spring Mountain” coincides with Huangshan’s most beautiful tea season, drinking spring tea, hiking tea mountains, and staying in tea-themed accommodations have become new hotspots for tourists. Tea-culture experience tours—offering opportunities to listen, admire, and savor—along with tea-themed parks, tea museums, tea guesthouses, and hands-on workshops are flourishing across various regions of Huangshan.

2024/04/26

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A New Favorite in the Summer Travel Market: Night Touring Offers a Novel Experience

In 2024, the summer tourism market has embraced a new trend—“night-time tours”—set against the backdrop of the scorching summer heat. People are increasingly choosing to escape the daytime heat and head out into the cooler evenings, seeking unique travel experiences.

2024/08/28

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[Great Scenery, Great Policing] Enshi Prefecture is developing “tourism policing tailored for mountainous regions,” providing end-to-end security for millions of tourists.

In recent years, the Enshi Public Security Bureau has kept its mission firmly in mind, focused on the central tasks, served the overall situation, and closely aligned itself with the requirements of the Prefecture Party Committee, the Prefecture Government, and the Party Committee of the Provincial Public Security Department. Grounded in practical work, the bureau has put into practice the philosophy that "the police force itself is a scenic highlight, policing duties are service in action, and law enforcement is safeguarding the community." It has made every effort to build a "tourism-oriented policing model tailored for mountainous regions," thereby contributing police strength to Enshi's efforts to become a demonstration zone for innovative practices in the "Two Mountains" concept and to accelerate its development into a world-class tourist destination. The Enshi Prefecture Public Security Bureau, in collaboration with the Enshi Daily, is now launching a series of reports titled "Beautiful Scenery, Excellent Police." Stay tuned!

2024/08/27

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The story of the General’s Order “Da Hong Pao” begins along the Ancient Tea Road…

Recently, a century-old brand from the Wuyishan region—the Jiangjunling Da Hong Pao—has been highly favored by top tea connoisseurs within tea enthusiast circles. Among the premium teas available on the market today, only the "Da Hong Pao" has consistently maintained its position as the imperial tea and national gift of choice. As early as the 2019 global promotion event hosted by the Ministry of Foreign Affairs, the Foreign Minister himself lavishly praised the Da Hong Pao as "the best tea under heaven."

2024/08/21

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Mountains and waters are imbued with emotion; poetic paintings and dragon boats on the lake bear witness to the transformation of Tujia mountain villages.

Last weekend, coinciding with the 37th anniversary of Enshi’s founding and its associated holiday, reporters and numerous tourists visited Longgan Lake, which has just reopened to visitors after a major renovation. Amidst the rolling hills, the emerald-green and crystal-clear Longgan Creek flows from south to north like a white ribbon, eventually emptying into Longgan Lake and leaving behind a sparkling pearl in Dongxia Cao.

2024/08/24

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